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The selection of enterprise innovation modes Based on the product life cycle

Jiuhe Wang, Shuting Deng, Chengbo Wang, Min Tian

Innovation is the key of enterprises to improve the core competitiveness and maintain sustainable competitive advantage. According to the different stages in the product life cycle, the enterprise innovation mode should be different. This paper discusses the impact of the product life cycle on enterprise innovation mode, and puts forward the main innovation modes corresponding to different stages of product life cycle.