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The elderly travel motivation empirical research based on the theory of push and pull

Xia Xiao-jing, Guan Hong-zhi, Li Chang-fu, Han Yan, Zhao Xin,

With the continued economic development, tourism is becoming an important way to improve the life quality of the elderly. The purpose of this paper is to identify the major travel motivation of the elderly through investigation and analysis, and to identify the main factors affecting the travel motivation. With the theory of push and pull, using the factor analysis, four push motivation factors were found: " remedy the regret", "the motivation of love", "self-improvement" and "the pursuit of beauty vary and perfect life"; and four pull motivation factors were found: "destination image", "live-line policing services", "natural and cultural resources" and "the cost and crowding degree"; where "remedy the regret" and "destination image" are the main motivations for push-pull factors. By T-test and one-way analysis of variance(ANOVA), this research has concluded that age, educational level, living with family, occupation, income are all significantly affecting travel motivations of the elderly, while gender has no significant impact on travel push-pull motivation of the elderly.