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Study of the reputation crisis mechanism of NPO

Miao Jianhong, Feng Junwen, Pan Linna, Han Zhaozhao

With the recent global turmoil, various contradictions and shock filled the sky above the city, which in turn spawned more crisis. Besides, the numbers of non-profit organizations are growing, and the risks inherent are becoming more and more. Once it started, the extremely serious impact is difficult to recover. This paper intends to analyze on the reputation crisis mechanism of NPO and discuss the characteristics of reputation crisis and reasons, which in turn provide an effective basis for further research related to the reputation crisis management normalization of NPO.