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Research on the impact factors of Chinese state owned commercial bank investment returns

HuaLi , Shi-ting Dou, Qiu-baiSun

As one of the three major decisions of financial activities, the investment is an important factor to the survival and development for a company. Investors have a particular concern for the influencing factors of investment returns, especially the national state-owned commercial bank which is the key industry to keep the nation financial system security and stability. In order to analyze the influencing factors of Chinese state-owned commercial banks, this paper chooses quarterly data since 2006 of the four Chinese stateowned commercial banks to analyze statistically, and uses software excel and Eviews6.0, constructs an empirical research based of ordinary least squares regression, and finally concludes that there is a significant correlation between investment returns and considering stock returns of cash dividends, earnings per share, return on assets, return on equity, net profit growth, equity ratio, which provides some important information for investors.