Абстрактный

Research on the groups’culture of overseas chinese business

Xu Meizhi, Zhang Xiangqian

The groups’culture of overseas Chinese business is the main content of commercial culture. We put forward the challenge for the Chinese business culture such as the conflict between man and the rule of law, the conflict between individuality and commonness, relationship between family and market, etc. through research on the connotation and value of the culture. At the same time, we propose rationalization that is building a virtual business, strengthening Chinese language education, paying more attention to the enterprise electronic commerce development, motivating the Chinese business culture, so as to promote the development of Chinese economy.