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Innovation, entrepreneurship and operating performance of farmers in forest zone: evidence from China

Xue Yongji

Innovation and entrepreneurship are effective ways to improve operating performance. This study investigates how innovation and entrepreneurial behaviors influence operating performance of famers in forest zone in China, which is rarely discussed. With 238 questionnaires from some provinces in China, Structural Equation Models are used to test the relationships. Results indicate that innovation has positive impact on proactiveness (one dimension of entrepreneurial orientation) and operating performance directly. Simultaneously, proactiveness is the mediating factor between innovation and operating performance