Абстрактный

Empirical research of the resource base, multiformat strategy and retail enterprise’s competitive advantage

Zhang Wukang, Guo Lihong

Whether the retail enterprises adopting multi-format strategies will have a positive impact on their competitive advantage or not at present, this issue is very important for the retail enterprises’ formats management and competitiveness. Thus, this paper studies these from the perspective of resource-based theory. To be different from a large number of qualitative research previous, this paper puts forward the corresponding theoretical assumptions, which be tested empirically by the data of the listed retail companies as samples form the Shanghai and Shenzhen A-share market in 2008-2012, and using hierarchical regression analysis method. The results show that enterprise resources impact the multiple formats strategy’s implementation of retail enterprises positively, especially the influence of the logistics resources, the initial retail format and the enterprise culture resources are more significant; multiple formats strategy has a positive influence on retail enterprise’s competitive advantage, especially the influence on corporate profitability are more significant; the combined of the enterprise resources and the multiple formats strategy affect on the retail enterprise’s competitive advantage is not significant. These findings indicate that multi-format strategies will improve the retailers’ competitive advantage