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Analysis and countermeasure study on the investment and financing methods of cultural industry

Wang Rui1, Wu Jing2

The development of cultural industry in China is facing huge challenges in investment and financing methods. This thesis firstly brief introduce the current situation of cultural industry and major problems on the investment and financing methods, then analysis several existing investment and financing methods and even their shortages, and finally put forward corresponding advises in changing investment methods by the government, innovating financial instruments, making full use of the venture investment channels and establishing intermediary organizations.